Creating digital assets worthy of growth.

We conquer the most competitive categories, driving sustainable customer acquisition in tomorrow’s search engines.


continual annual PPC spend equivalent added via organic search


continual monthly organic visitors added


links built and strategically attracted

Our Services

Growth Consulting

Consulting that goes beyond SEO tactics and toward intelligent decisions for your business.

Content Strategy
& Development

Quality content at the right price and scale to move the needle in a merit-based system.

& More

Digital product development, CRO, quality link building and other services that create value.

Our Background

Creating the Best in the Addiction Treatment Space

PROBLEM: American Addiction Centers wanted to aggressively break into this hyper-competitive vertical, starting with a minimal non-brand organic presence.

SOLUTION: Over two years, our founder and content team led the strategic direction that created the highest performing website in this space, reaching millions of monthly visitors and an unparalleled cost per customer acquisition.

In addition, our head of engineering led the construction of the most robust and competitive local directories, including

“If you’re interested in growing your digital business, and want to focus on organic growth – these are the guys to partner with.”

Derek Hyman, SVP, Growth & OPs of American Addiction Centers

Other Work

Sokolove Law ADT Red Ventures Byte Cloud Cover Media

About Merit

Merit Metrics is a growth-centric digital marketing agency that helps businesses turn organic search into a major, sustainable customer acquisition channel. We specialize in large-scale, high-growth campaigns in competitive spaces.

We know what we are good at, and we stick to it. Having encountered many SEO agencies, from small to large, we’ve carefully built our agency to avoid the most common pitfalls. This is what makes us different.


We conduct intensive research upfront, and only take on campaigns with high confidence in ROI and opportunities for scaling success.

Quality Over Quantity

We maintain a small handful of carefully selected clients, growing along with our clients rather than indiscriminately taking new work.


Our hyper-specialized senior team members direct campaign strategy. Strategy is not delegated to junior team members, as with many large agencies.


Merit Metrics hires nationwide to find the best senior-level talent in every discipline, all of whom have a decade or more of deep experience with competitive lead generation and SEO. When we need scale and flexibility, we tap into our hard-earned, trained network of expert contractors.

Andrew O'Connor

Andrew O’Connor

Founder / Client Strategist

14 years of experience in large-scale, high-growth SEO campaigns in competitive markets.

Chris Kihneman

Chris Kihneman

Head of Engineering

Over a decade of experience building performant, tailor-made websites and apps with marketing and product teams.

Julia Goodman

Julia Goodman

Director of Operations

More than a decade of experience in diverse marketing roles, Julia maximizes efficiency for our team, clients, and network of specialized experts.

Joseph Antoniato

Joseph Antoniato

Director of SEO

10+ years of experience in SEO, specialized in creating quality link building campaigns that drive organic growth in a range of competitive markets.

Sean McPhee

Sean McPhee

Head of UX & CRO

Sean has 13+ years of experience in design, user experience and conversion rate optimization for highly competitive digital marketing niches.


James Fannon

Director of Website Development

James has over 10 years of experience in Web and Application Development with a strong focus on lead generation and technical SEO.

Marisa Crane

Content Director

10+ years of experience writing, editing, strategizing, and optimizing content for SEO and UX, with specialties in healthcare– and technology-related verticals.