Creating digital assets worthy of growth.
We conquer the most competitive categories, driving sustainable customer acquisition in tomorrow’s search engines.
$150M
continual annual PPC spend equivalent added via organic search
10M
continual monthly organic visitors added
>15k
links built and strategically attracted
Our Services
Growth Consulting
Consulting that goes beyond SEO tactics and toward intelligent decisions for your business.
Content Strategy
& Development
Quality content at the right price and scale to move the needle in a merit-based system.
Development
& More
Digital product development, CRO, quality link building and other services that create value.
Our Background
Creating the Best in the Addiction Treatment Space
PROBLEM: American Addiction Centers wanted to aggressively break into this hyper-competitive vertical, starting with a minimal non-brand organic presence.
SOLUTION:
Over two years, our founder and content team led the strategic direction that created the highest performing website in this space, reaching millions of monthly visitors and an unparalleled cost per customer acquisition.
In addition, our head of engineering led the construction of the most robust and competitive local directories, including rehabs.com.
“If you’re interested in growing your digital business, and want to focus on organic growth – these are the guys to partner with.”
Other Work
About Merit
Metrics
Merit Metrics is a growth-centric digital marketing agency that helps businesses turn organic search into a major, sustainable customer acquisition channel. We specialize in large-scale, high-growth campaigns in competitive spaces.
We know what we are good at, and we stick to it. Having encountered many SEO agencies, from small to large, we’ve carefully built our agency to avoid the most common pitfalls. This is what makes us different.
Diligence
We conduct intensive research upfront, and only take on campaigns with high confidence in ROI and opportunities for scaling success.
Quality Over Quantity
We maintain a small handful of carefully selected clients, growing along with our clients rather than indiscriminately taking new work.
Expertise
Our hyper-specialized senior team members direct campaign strategy. Strategy is not delegated to junior team members, as with many large agencies.
Leadership
Merit Metrics hires nationwide to find the best senior-level talent in every discipline, all of whom have a decade or more of deep experience with competitive lead generation and SEO. When we need scale and flexibility, we tap into our hard-earned, trained network of expert contractors.
Andrew O’Connor
Founder / Client Strategist
14 years of experience in large-scale, high-growth SEO campaigns in competitive markets.
Chris Kihneman
Head of Engineering
Over a decade of experience building performant, tailor-made websites and apps with marketing and product teams.
Julia Goodman
Director of Operations
More than a decade of experience in diverse marketing roles, Julia maximizes efficiency for our team, clients, and network of specialized experts.
Joseph Antoniato
Director of SEO
10+ years of experience in SEO, specialized in creating quality link building campaigns that drive organic growth in a range of competitive markets.
Sean McPhee
Head of UX & CRO
Sean has 13+ years of experience in design, user experience and conversion rate optimization for highly competitive digital marketing niches.
James Fannon
Director of Website Development
James has over 10 years of experience in Web and Application Development with a strong focus on lead generation and technical SEO.
Marisa Crane
Content Director
10+ years of experience writing, editing, strategizing, and optimizing content for SEO and UX, with specialties in healthcare– and technology-related verticals.